That sounds like a lot, and it does take a little bit of work, but it's not really that bad if taken step by step. I plan to go into more detail on each of these subjects in the future, but for now I just want to document what I've been doing the past few days and what my next steps are.
So now I'm all set to proceed to the next step, which is finding opportunities and making contact with people who need music for their projects, whether that is a TV show, a movie, a video game, a website or an advertisement.
Now, I can do this in a variety of ways, which I will explain, and then I'll tell you what I plan to do instead (ha!). I could look for a publisher who has all the relationships intact to shop my music around (if they wanted any of it). But since I have my own publishing company now, I'm going to go about it the hard way. I can also search on a national level through Variety or the Hollywood Reporter, figuring out what shows and movies are in production, then try to find out who the music supervisors are and then try to get their contact information and then try to contact them and then try to find out what their music needs are and then try to convince them to give my music a listen if it makes sense. Whew!
I can contact BMI and ask them what assistance they can give me. I think I will actually do this. It is in their interest to have my music earning royalties, since that's how they make money also.
I can also search on a local and regional level, searching the internet locally for key words, call up local ad agencies and see if they need any music for local commercials, and/or search for any local movie studios.
I will do some of that, but here's what I plan to do mostly instead. I'm going to order the Film & Television Music Guide by Ritch Esra and Stephen Trumbull at www.musicregistry.com for $100. I will put an email together to send out to all the music supervisors saying that I'm a publishing company representing music for use in television, commercials, movies and video games (I'll figure out better wording later) and then ask them to put me on their email list when they are looking for music. That way they are coming to me, not me going through all the effort outlined above. This may or may not work, we'll see. I also plan to research local ad agencies and the like and see where that leads (if anywhere) and contact BMI to find out what assistance they can offer me. I'll let you know how it goes.